
1990 - 2010The original award was established in 1986 during the 20th IBBY Congress held in Tokyo under the name The Rising Sun Award and was sponsored by the Asahi Shimbun newspaper company in Japan.
The Asahi Shimbun decided to set up an award to commemorate the 20th IBBY World Congress by honouring those who had contributed to the promotion of children's books and the encouragement of international cooperation. The first prize was given at the congress as the Asahi Prize to Dr Lucia Binder from Austria for her international work and research.
The Asahi Shimbun decided to prolong the award and in 1990 IBBY and the Asahi Shimbun agreed to change the name to what we know today:
The IBBY-Asahi Reading Promotion Award
The IBBY-Asahi Reading Promotion Awards inspire and encourage all those working hard to bring children and books together in often the most difficult circumstances.
The awards are judged by a jury made up of members of the IBBY Executive Committee and are judged on several criteria:
- How well does the project support IBBY’s Mission Statement?
- Is there existing or possible support for the project from other funding sources?
- Has the project been in existence for at least two years prior to its nomination? Is the project sustainable? Does it provide a framework for growth?
- What is the impact of the project? Does it reach its stated target audience?
- Is the project original and innovative?
- Can the project provide a model for others? Is it easily replicated? Are any printed materials available and are they of high literary quality?
- Can the results of the project be evaluated?
After the 2004 Award was presented in South Africa it was decided to give the Award every two years and make the presentation at the biennial IBBY World Congress. Thus, the Asahi Shimbun generously agreed to honour two projects from every selection.
IBBY deeply appreciates the support and the vision of the Asahi Shimbun who have collaborated with IBBY in this programme for so long and by doing so help to give children everywhere hope for the future. Every child has the right to read and enjoy a wide selection of books that will bring them joy.
Winners of the Rising Sun Award were:
1988 Banco del Libro in Venezuela
1989 Portable Library Project of Thailand
Winners of the IBBY-Asahi Reading Promotion Award
1990 Home Libraries Movement, Zimbabwe
1991 Children's Library Project of the Association of Writers and Illustrators for Children, India
1992 Opération Lecture Publique / Centre National de la Lecture Publique, Mail
1993 Grupo de Animación a la Lectura / ESTEL, Spain
1994 Portable Library Project on the Institute fro Women's Studies in the Arab World, Lebanon
1995 Fundalectura, Colombia
1996 The Little Library, South Africa
1997 Lis avec moi! France
1998 Fureai Bunko, Braille Collection of Children's Books, Japan
1999 Library on Wheels for Nonviolence and Peace, Palestine
2000 Tambogrande Siembra Lectura, Peru
2001 Children's Reading Develpment Programme in the Pechenga District, Russia
2002 Por el derecho a leer - for the right to read, Argentina
2003 Sister Libraries, Bolivia
2004 First Words in Print, South Africa
2006 Mongolian Children's Mobile Library, Mongolia
2006 All of Poland Reads to Kids, Poland
2008 Action with Lao Children, Laos
2008 Bakame, Rwanda
2010 Osu Children's Library Fund, Ghana
2010 Fundación Taller de Letras Jordi Sierra i Fabra, Medellín, Colombia

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