IBBY-Asahi Reading Promotion Award


The IBBY-Asahi Reading Promotion Award is given biennially to one group or institution whose outstanding activities are judged to be making a lasting contribution to reading promotion programmes for children and young people. The Award was established in 1986  and is sponsored by the Asahi Shimbun newspaper.

Nominations are submitted by the National Sections of IBBY and may include reading promotion projects from any part of the world. The jury consists of members of the IBBY Executive Committee. The prize of US$ 10,000 and a diploma is presented to the winning project at the biennial IBBY Congress.

The awards are judged on several criteria: 

  • How well does the project support IBBY’s Mission?
  • Is there existing or possible support for the project from other funding sources?
  • Has the project been in existence for at least two years prior to its nomination? Is the project sustainable? Does it provide a framework for growth?
  • What is the impact of the project? Does it reach its stated target audience?
  • Is the project original and innovative?
  • Can the project provide a model for others? Is it easily replicated? Are any printed materials available and are they of high literary quality?
  • Can the results of the project be evaluated?

IBBY-Asahi Reading Promotion Award 2020 - Winner

The winner of the 2020 IBBY-Asahi Reading Promotion Award is Casa Cuna Cuenteros of Buenos Aires, Argentina. 

The unanimous choice of the jury for the IBBY-Asahi Award 2020, Casa Cuna Cuenteros is a group of passionate volunteers who carry out reading and storytelling activities in a children’s hospital in Buenos Aires. This group began to make storybooks available to many children and families, and regular storytelling sessions were held in various areas of the hospital. The stories that they told were fun and inspired the children and adults alike. Soon enough, a change in attitude was noticed and they saw many were enjoying reading and listening to stories. Active participation increased at all levels amongst people coming to the hospital, including the staff. They soon had a collection of books to read from and then even a small library at the hospital. The group has become known for their hard work and successes. They have been invited to provide training and workshops for volunteers as well as provide advice for the setting up of similar programmes in other hospitals. The project has seen many heart warming successes and has touched the lives of many children, teenagers, parents, families and caregivers. It has also inspired many others to emulate it in other parts of the city and at other hospitals.   casacunacuenteros.com

Films from the virtual IBBY Press Conference can be found here. The full media release can be downloaded here.

More information about Casa Cuna Cuenteros, in Spanish, view this short film and read this report.

IBBY-Asahi Reading Promotion Award 2020 - Nominations

IBBY-Asahi Award Winners 1988-2020

IBBY-Asahi Award Jury Presidents 1988-2020

Previous IBBY-Asahi Awards