IBBY-Asahi Reading Promotion Award


The IBBY-Asahi Reading Promotion Award is given biennially to one group or institution whose outstanding activities are judged to be making a lasting contribution to reading promotion programmes for children and young people. The Award was established in 1986  and is sponsored by the Asahi Shimbun newspaper. Visit the Asahi website here to find the list of the winners in Japanese. 

Nominations are submitted by the National Sections of IBBY and may include reading promotion projects from any part of the world. The jury consists of members of the IBBY Executive Committee. The prize of US$ 10,000 and a diploma is presented to the winning project at the biennial IBBY Congress.

The awards are judged on several criteria: 

  • How well does the project support IBBY’s Mission?
  • Is there existing or possible support for the project from other funding sources?
  • Has the project been in existence for at least two years prior to its nomination? Is the project sustainable? Does it provide a framework for growth?
  • What is the impact of the project? Does it reach its stated target audience?
  • Is the project original and innovative?
  • Can the project provide a model for others? Is it easily replicated? Are any printed materials available and are they of high literary quality?
  • Can the results of the project be evaluated?

IBBY-Asahi Reading Promotion Award 2022 - Winner

The winner of the 2022 IBBY-Asahi Reading Promotion Award is Ilitaqsinniq – Pinnguaqta of Rankin Inlet, Nunavut.

The Intergenerational and Family Literacy Initiative is one of Ilitaqsiniq’s main pillars of work. Included in this initiative, Pinnguaqta is an inclusive and culturally meaningful community-based early childhood education programme that is designed and centred on Inuit societal values. The programme supports and encourages parents and caregivers in the development of life, literacy and essential skills in their infant and preschool children in preparation for formalized education. The target group of Pinnguaqta is children from birth to six-years old, as well as their parents and caregivers. Full and part-time staff, content specialists, and community Elders work together to provide “wraparound support” for informal culture-based learning in a warm, safe and welcoming environment.

The film from the IBBY Press Conference can be found here. The full media release can be downloaded here.

ilitaqsiniq.ca/home and ilitaqsiniq.ca/programs/pinnguaqta 

IBBY-Asahi Reading Promotion Award 2022 - Nominations

IBBY-Asahi Award Winners 1988-2022

IBBY-Asahi Award Jury Presidents 1988-2022

Previous IBBY-Asahi Awards